Product Designer specializing in 0–1 design, systems thinking, and high-fidelity prototyping to craft scalable and cohesive experiences across platforms.
💻 Currently at HP (HyperX)
📍 Based in SF Bay Area
Leading the design of the next-generation HyperX NGENUITY app, building a scalable cross-platform system that powers millions of gamers worldwide.
UX Design · Design Systems · Prototyping
2025
Led the redesign of Teamstream’s multiviewer, reaching 165K+ peak viewers and giving fans seamless control of multiple perspectives.
Product Design · Design Systems
2023
Designed a complete mobile ordering app with loyalty rewards, enabling faster ordering and improved customer satisfaction.
Mobile UX · User Research · Prototyping
2022
© 2025 Brian Lao. All Rights Reserved.
Made with lots of cold brew oolong tea.
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© 2025 Brian Lao.
Made with lots of oolong tea.
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